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Kmart to Kick Off Style Showoff Contest

   Launches Nationwide Search for Talent to 'Mix it Up' with New Fashion
                                Collections

    HOFFMAN ESTATES, Ill., Feb. 12 /PRNewswire-FirstCall/ -- Kmart
announced today a nationwide search for the country's next style guru to
serve as a fashion ambassador for the brand. The lucky (and stylish)
customer will receive a once-in-a-lifetime chance to appear in Kmart's
national advertising campaigns as well as spend a day working with the
brand's private label designers in their Soho-based design center. The
grand prize winner will also receive $10,000 in Kmart gift cards and a trip
for two to New York City complete with theater tickets.

    The celebrity judging panel will feature high profile stylists and
influencers in the fashion industry such as actress, model, and designer
Jaclyn Smith, style extraordinaire Jorge Ramon, Sears Holdings executive
apparel designer Lisa Schultz, fashion expert Kiersten Geiger of Glamour
Magazine, fashion editor Victoria Sanchez of Latina Magazine, and Barbara
Bundy, Vice President of FIDM.

    Customers wishing to show off their signature looks will be judged by
the celebrity panel on both style and substance. Anyone 18 years or older
can illustrate their fashion sense by uploading a photo of themselves in
their uniquely created ensemble at kmart.com/style. Each uploaded image
will require a brief style statement of 50 words or less, explaining the
inspiration for their design. The contestant's creativity will be
categorized and judged within four style segments: casual, classic, trendy
or sporty. The competition is slated to begin on March 9 and finalists will
be chosen on May 6 in Los Angeles by the celebrity judging panel. Following
the announcement of the grand prize winner on May 13, awards will be given
to 185 additional contestants. The 10 first prize winners will receive a
trip to New York City, a $50 Kmart gift card and a Flip Video Ultra Shoot
and Share Camcorder. The 175 second prize winners will receive the same
camcorder and a $10 Kmart gift card.

    "We are looking for someone with creativity and their own unique
style," said Kiersten Geiger of Glamour Magazine. The winner's entry should
really showcase the ambassador's ability to work with Kmart as they make
the stores a fashion destination for mixing it up head-to-toe."

    Adds Lisa Schultz, Executive Vice President of Apparel Design at Sears
Holdings, "Our signature at the design center is the ability to create
fashions that are both original and trend-right. We believe this campaign
will not only help cultivate talent, but also enhance our ability to tap
into the creativity and design savvy that we know exists in the market."

    The competition comes on the heels of Kmart's introduction of three new
lines: Piper & Blue in the juniors' category; the Hispanic-tailored
collection, Limon & Sal, for young men; and Wckd, which features a cutting
edge collection for both young men and women.

    For more details on entering the contest, log onto Kmart.com/style
(please note that this web site will become active on March 9 when the
contest begins).

    About Kmart

    Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq:
SHLD), is a mass merchandising company that offers customers quality
products through a portfolio of exclusive brands that include Jaclyn Smith,
Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit
the company's website at http://www.kmart.com or the Sears Holdings
Corporation website at http://www.searsholdings.com.


SOURCE Sears, Roebuck and Co.





 

 
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CONTACT: Amy Dimond of Sears Holdings, +1-224-735-8983,
 ADimond@searshc.com; or Elizabeth Schupp Baxter of Euro RSCG
 Worldwide PR, +1- 212-367-6875, Elizabeth.Baxter@eurorscg.com,
 for Sears, Roebuck and Co.