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Sears Reveals America's Top Holiday Gifts

    Sears Combines Individual Wishes to Create America's Top Wish List,
              Capturing This Season's Most Sought After Items

    HOFFMAN ESTATES, Ill., Dec. 11 /PRNewswire-FirstCall/ -- Sears asked
Americans what they are wishing for this holiday season and their answers
might surprise you. Compiling responses through an online survey, Sears'
'What America is Wishing For' campaign will reveal for the first time the
most desired holiday gifts this season, as well as some interesting facts.

    Americans can join the fun online at Sears.com, and share what's at the
top of their holiday wish list. The ever-changing wish lists take the
guesswork out of gift giving by showcasing the most sought after gifts in
one easy to navigate location. Sears lists -- ranging from wishes from
moms, dads, kids and members of the military -- will continue to evolve
everyday with each wish submitted. The wish lists will be featured both on
Sears.com and Sears' Good News Now network on Yahoo! News.



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    In the first week of 'What America is Wishing For,' America's Top Wishes
include:

    -- Video Game System
    -- MP3 Player
    -- Notebook Computer
    -- Digital Camera
    -- Diamond Ring
    -- Wii Game
    -- LeapFrog LeapPad
    -- Diamond Earrings
    -- Cell Phone
    -- Diamond Pendant

    "Embracing the magic and power of wishes has been a long-standing
tradition at Sears. We want to reveal America's wishes this holiday so that
gift givers everywhere can not just give a gift, but rather experience the
appreciation and magnitude of fulfilling a wish," said Don Hamblen, Sears'
chief marketing officer. "All gifts on the wish lists can be found in-store
at Sears or online at Sears.com. If you're just finishing up your holiday
buying or are just getting started, there are great, affordable gifts at
Sears."



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    In compiling wishes, Sears found that men are two times more likely than
women to want electronics and computing gifts.  This week's wish for men
includes:

    -- MP3 Player
    -- Notebook Computer
    -- Digital Camera
    -- Electronics
    -- Entertainment
    -- Video Game System
    -- Outerwear
    -- Jeans
    -- Shirts
    -- Watches

    Women tend towards gifts with a bit of dazzle or fragrance. In fact,
women are 30 times more likely than men to ask for a fragrance. This week's
wish for women includes:



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    -- Diamond rings
    -- Diamond earrings
    -- Diamond pendants/necklaces
    -- Gemstone pendants/necklaces
    -- Fragrances
    -- Handbag/purse
    -- Gold necklaces
    -- Activewear
    -- Bath & Body Gift Set
    -- For the Home

    Consumers can join in the spirit for 'What America is Wishing For' and
select and submit top items from their holiday wish list on the holiday
section at Sears.com.

    In addition, to capturing what America is wishing for, Sears is
spreading good news for the holidays through its recently launched Good
News Now on Yahoo! News. Good News Now is filled with uplifting stories, a
spotlight on military families through Heroes at Home(TM), as well as
opportunities to sign up for inspirational e-mails and special offers from
Sears. It is powered by Yahoo! http://spotlight.news.yahoo.com/ and
includes features to get visitors thinking about what they are wishing for
this holiday season.

    This holiday season, Sears also created the Heroes at Home Wish
Registry to help make the wishes of members of the military come true for
the holidays and enable Americans to provide a direct 'thank you' to them
through a donation. This fall, more than 30,000 active military members
registered to participate in the Wish Registry at Sears.com. Americans, who
choose to donate to the Wish Registry, can do so in-store or at Sears.com
through Dec. 24. Upon making a donation, consumers can include a note to
the families and wish them happy holidays. Donations to the Wish Registry
are not tax deductible and will be used to purchase Sears' gift cards which
will be distributed equally to registered families.

    About Sears Holdings Corporation

    Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth
largest broadline retailer with over $50 billion in annual revenues and
approximately 3,800 full-line and specialty retail stores in the United
States and Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance. Key proprietary brands include Kenmore, Craftsman
and DieHard, and a broad apparel offering, including such well-known labels
as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The
company is the nation's largest provider of home services, with more than
13 million service calls made annually. For more information, visit Sears
Holdings' website at http://www.searsholdings.com.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
 +1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears
 Holdings Corporation; or Tom Aiello of Sears Holdings,
 +1-847-286-7387, TAIELL1@searshc.com