CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Hearst Magazines to Partner with Kmart and Sears to Introduce Country Living Collection
HOFFMAN ESTATES, Ill. and NEW YORK, April 6 /PRNewswire-FirstCall/ --
The Country Living Collection, a new line of home fashions that includes
bedding and bath, tabletop, furniture and home decor, will debut this
summer in both Kmart and Sears retail stores across the country. The
announcement was made jointly today by Doug Wurl, VP/GMM of Home Fashions
at Sears Holdings, and Glen Ellen Brown, vice president, Hearst Brand
Development, a unit of Hearst Magazines, which publishes Country Living.
Featuring fresh home decor that redefines "country" and focuses on
design, quality and comfort, the Country Living Collection will offer four
distinct looks: Modern Countryside, Blue & White, Red & White and Faded
Antique. Each will span traditional, classic and modern country
sensibilities. Rolling out this August in more than 1,200 Kmart stores and
500 Sears stores nationwide, the product line will be priced accessibly,
ranging from $3.99 for candles to $349 for dining furniture.
The number one selling home magazine on newsstands, Country Living
reaches more than 11 million consumers per month with approachable
lifestyle content on decorating, gardening, entertaining, travel and more.
"Country Living's readers are passionate about their surroundings and
how they entertain," said Editor-in-Chief Sarah Gray Miller. "They value
attainable luxury, quality, authenticity and comfort - all of which is
reflected in our new home collection."
Hearst's Glen Ellen Brown added: "Our partnership with Kmart and Sears
will enable millions of consumers to personally experience the Country
Living brand and bring its 'come home to comfort' message into their homes
with beautiful, yet accessible, decor options."
Since fall 2007, Kmart has re-focused efforts on expanding its soft
home offerings to establish itself as a quality, style and value leader in
the home fashions marketplace. The Country Living Collection joins a large
portfolio of existing soft home products that includes the newly launched
Cannon line and the Jaclyn Smith Home Collection. Sears, in turn, will be
offering a new design sensibility with the Country Living Collection that
complements trusted brands like Lands' End and Cannon, and signature
collections like Ty Pennington Style.
"The Country Living Collection at Kmart and Sears features a country
style sensibility that is new to our assortment," said Doug Wurl of Sears
Holdings. "It strengthens our ability to offer customers beautifully
coordinated products which make home decorating incredibly easy and
affordable. Country Living is a great American brand that offers a wide
interpretation of what 'country' means. Our collaboration represents our
continued commitment to our customers' love of good design, high quality
and comfort."
ABOUT SEARS HOLDINGS CORPORATION
Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.
ABOUT COUNTRY LIVING
Launched 30 years ago, Country Living (http://www.countryliving.com) is the
No. 1 selling shelter magazine at newsstands and, through its editorial
content and design, encourages readers to "come home to comfort." The
magazine focuses on a variety of topics including decorating, antiques,
cooking, travel, remodeling and gardens. In addition to its U.S. flagship,
Country Living publishes a United Kingdom edition. Country Living is
published by Hearst Magazines, a unit of Hearst Corporation
(http://www.hearst.com) and one of the world's largest publishers of monthly
magazines, with nearly 200 editions around the world, including 15 U.S.
titles and 20 magazines in the United Kingdom, published through its wholly
owned subsidiary, National Magazine Company Limited. Hearst reaches more
adults than any other publisher of monthly magazines (70.6 million total
adults, according to MRI, Fall 2008).
SOURCE Sears Holdings Corporation
Web site: http://www.hearst.com http://www.countryliving.com
http://www.searsholdings.com
CONTACT: Amy Dimond of Sears Holdings, +1-224-735-8983,
adimond@searshc.com, or Beth Pagano of Euro RSCG Worldwide PR,
+1-773-294-5356, beth.pagano@eurorscg.com, both for Kmart/Sears;
or Sara Crabbe of Hearst Magazines, +1-212-649-2581,
scrabbe@hearst.com, or Rory Roth-Honigfeld of Corbin &
Associates, Ltd., +1-212-246-0523, Rory@corbinpr.com, both for
Country Living/Hearst Brand Development
