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Sears' Blue Electronics Crew 'Zooms' In on What Shoppers Want

  Retailer Announces Pre-sale of Samsung Digital Cameras to Help 'Picture
                              Yourself in Fun'

    HOFFMAN ESTATES, Ill., Aug. 13 /PRNewswire/ -- Capturing those
once-in-a-lifetime moments can be a challenge. Who hasn't faced the
frustration of taking digital pictures only to delete and reshoot when they
aren't framed correctly, someone's eyes are closed or it's an unflattering
pose? Today, Sears is helping ease that frustration by announcing a
special, online pre-sale program for customers who want to be among the
first to get their hands on the much anticipated Samsung DualView Cameras -
the TL225 and TL220 with front and back LCD screens. Now, picture takers
will be able to see themselves in the shot to ensure that they turn every
scene into a frame-worthy photo opportunity.

    "Taking pictures creates memories that last, and we want to ensure that
our customers have access to the latest home electronics products to make
those moments memorable," stated Karen Austin, president, Sears Holdings
Home Electronics. "Sears' online pre-sale of the Samsung DualView cameras
further extends our commitment to provide our savvy shoppers with
opportunities to be among the first to obtain the hottest, new technology."

    To make it even easier for picture takers to get out from behind the
camera and into the shot, Sears' Blue Electronics Crew has geared up - and
taken aim - at offering customers easy, streamlined access to purchase the
Samsung DualView cameras. Extending the online pre-sale as well as
Text-2-Buy, Sears Blue Electronics Crew continues to expand its
multichannel capabilities and meet customers' desire for the best value and
top brands.

    Text-2-Buy will allow Sears' customers with a Web-enabled phone to text
SAMSUNG to 73277 (that's "Sears" on the keypad) from anywhere their cell
phones work to purchase the camera, including inside physical stores.
Customers will receive a text message back with a link driving them to the
product page where they can check out on Sears2go. Standard text messaging
rates apply.

    "We have seen the shift to mobile purchasing, and recognize that our
customers are always on the go and looking for easy, convenient ways to
shop," said Austin. "Providing seamless integration both in-store and
online allows us to improve shop-a-bility for all of our valued customers."

    Seeing the shot before taking the picture ensures that anyone can
capture the photos they would be proud to post online or on the
refrigerator. Now, social media networkers can place themselves into the
picture every time so that capturing their perfect, profile picture has
never been easier. Also, the Samsung DualView cameras are ideal for
families. No longer will mom and dad have to fuss to have their little ones
look at the camera for a photo. The new cameras can play captivating
content on the front LCD screen to capture the attention of even the most
distracted youngster.

    Whether taking pictures of family get-togethers or nights out with
friends, photographers using Samsung's DualView cameras will be equipped to
take better pictures automatically with their built-in functionality.
Customers can capture their images and cameras by going on to the Sears Web
site and clicking on the Samsung DualView splash page. Shoppers looking for
the Samsung DualView Cameras can then select the "Pre-Order Item" button to
add the camera to their cart and proceed to checkout. The TL220 is
available for $299.99 and includes a 3.0-inch Touchscreen LCD. The TL225,
featuring a 3.5-inch Touchscreen LCD with four times the resolution of the
average camera, retails at $349.99.

    Nationwide retail availability for the highly anticipated Samsung
DualView cameras does not begin until September 13, 2009, and the online
pre-sale begins August 13, 2009. Samsung's DualView cameras are available
in an assortment of colors, including purple and orange for the TL225 and
red and blue for the TL220.

    Sears not only offers unique shopping opportunities such as online
pre-sale programs to help ensure that customers have access to the newest
home electronics first, but also passes savings to shopping by providing
tiered shipping and financing options such as layaway and no payment/no
interest financing until February 2010 with Sears credit available.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
http://www.searsholdings.com.

    About Samsung Electronics America, Inc.

    Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets
a broad range of award-winning, digital consumer electronics and home
appliance products, including HDTVs, home theater systems, MP3 players,
digital imaging products, refrigerators and washing machines. A recognized
innovation leader in consumer electronics design and technology, Samsung is
the HDTV market leader in the U.S. Please visit http://www.samsung.com for more
information.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com http://www.samsung.com

  

 
CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
 lcoste5@searshc.com; or Regina Pelz-Westergaard of Euro RSCG
 Worldwide PR, +1-847-286-8984,
 regina.pelz-westergaard@eurorscg.com, for Sears Holdings
 Corporation