CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Blue Electronics Crew Launches Trade-In Program
Partnering with Gazelle, Sears Simplifies the Home Electronics Trade-In
Experience to Give Customers Cash Back on Their Used Electronics
HOFFMAN ESTATES, Ill., Nov. 11 /PRNewswire-FirstCall/ -- With the
holidays just around the corner, and shopping already underway, the Sears
Blue Electronics Crew launched a new trade-in and recycling program that
allows Sears.com shoppers to turn-in used electronics, such as cell phones,
cameras and MP3 players and redeem them for Sears gift cards that are valid
online and in-store. The new program is in partnership with Gazelle, which
specializes in providing practical, responsible, rewarding ways for
consumers to get value for used, working electronics, and gives customers
the flexibility to trade-in unwanted gadgets from more than 20 product
categories, including cell phones, laptops, MP3 players and digital
cameras. Electronics items that no longer work will still be accepted at no
cost for recycling, but consumers will not receive value for these items.
The program is free, easy to use and helps customers avoid the worry
and hassle of selling items themselves. Interested customers can follow
these easy steps to participate in the program:
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1. Visit http://www.sears.gazelle.com.
2. Get an offer on electronics by answering a few quick questions.
3. Ship items. Shipping is free and many customers will also qualify for a
free shipping box.
4. The customer receives a Sears gift card in the mail for the total value
of their items. As a special holiday promotion, through Dec. 31, 2009,
participants will receive an additional 5 percent of the value of their
trade-in, added to their Sears gift card.
"Sears Blue Electronics Crew's trade-in program is a great option for
customers who want to turn their used electronics into potential buying
power, while also helping conserve the environment," said Karen Austin,
president, Home Electronics, Sears Holdings. "We are proud that through
this partnership with Gazelle, approximately 90 percent of the home
electronics items that costumers send in are expected to be reused and the
remainder will be responsibly recycled. This prevents products from ending
up in landfills, making Sears a leader in eliminating e-Waste."
Every item that Gazelle receives during the trade-in transaction is
hand inspected by a trained member of their gadget lab team. During this
process, item value is confirmed, and all personal data is removed,
providing Sears customers with the peace of mind that comes with a secure,
online service. Payment to participants will be determined by the type of
product, its age and condition. Payment will be sent within seven days of
items being inspected.
"With this program, Sears customers will now be able to turn last years
cell phone into this years holiday gifts, said Israel Ganot, CEO of
Gazelle. "That is what reCommerce is all about. Redefining consumption by
rewarding consumers for responsible consumption behavior, extending the
life of products and keeping electronics out of landfills. We applaud Sears
for their commitment and look forward to bringing their customers this new
service and Gazelle's industry leading customer experience."
To see the full selection of home electronics from Sears, visit
http://www.sears.com.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.
About Gazelle
Gazelle (http://www.gazelle.com), a service of Second Rotation, Inc., is
committed to providing an easy, fast, and safe way for consumers to get
cash for selling unwanted electronics or to recycle them responsibly. To
date, thousands of consumers have used the service as a way to clean out
closets, get cash and help out a good cause. In addition, Gazelle empowers
consumers to avoid time consuming and risky online experiences associated
with peer-to-peer selling. Consumers can rest assured that all personal
information is thoroughly removed from their item while benefitting from
conveniences like free shipping and packaging. Based in Boston, Gazelle is
backed by premier venture capital firms Venrock Associates and RockPort
Capital Partners.
SOURCE Sears, Roebuck and Co.
Web site: http://www.sears.com
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
larry.costello@searshc.com; or Regina Pelz-Westergaard of Euro
RSCG Worldwide PR, +1-847-286-8984,
regina.pelz-westergaard@eurorscg.com for Sears Holdings; or
Michael Schneider of RF|Binder Partners, +1-212-994-7546,
Michael.schneider@rfbinder.com, for Gazelle
