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Sears Public Relations And Communications
(847) 286-8371

Sears Offers Facebook Fans an Opportunity to Shop Black Friday Deals Early

  Enter Black Friday VIP Sweepstakes for a chance to win a $500 Sears gift
     card and access to Black Friday deals the day before Thanksgiving

    HOFFMAN ESTATES, Ill., Nov. 17 /PRNewswire-FirstCall/ -- For many
shoppers, Black Friday means waking up before the sun rises to stand in
line to get the best deals on holiday gifts. But this year, Sears is
offering 25 lucky shoppers the chance to avoid the alarm clock and the
crowds and win an opportunity to shop the retailer's Black Friday deals -
the day before Thanksgiving - as part of Sears' Black Friday VIP
Sweepstakes.

    "Shopping for the best values on Black Friday is an exciting tradition
for many of our customers and their families," said Don Hamblen, Sears'
chief marketing officer. "The Sears Black Friday VIP Sweepstakes is a great
way for Facebook? fans and Sears customers to get a head start on their
Black Friday shopping, whether it's home electronics or toys, Sears has
gifts for anyone's wish list."

    Now through Nov. 19, consumers can visit the Sears Facebook Page
(http://www.facebook.com/sears) and register for the Black Friday VIP Sweepstakes
and the opportunity to win a Sears $500 gift card. Registrants will then
automatically be entered into a secondary drawing for an additional $500
gift card and a VIP preview shopping experience in 25 participating
markets*.

    Secondary drawing winners will be invited to their local Sears store on
Wednesday, Nov. 25 for a VIP preview shopping experience led by the store
manager. In addition to a $500 Sears gift card, they will have access to
all the great deals that won't be available to the general public until
Black Friday on Nov. 27.

    "Facebook is a natural way for us to reach our loyal customers and
'fans' to reward them with an exclusive opportunity and fun way to shop and
take advantage of Sears Black Friday Deals," Hamblen continued.

    For complete sweepstakes details, see the Official Rules available on
http://www.facebook.com/sears. Secondary drawing participating* markets include:
Atlanta, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit,
Houston, Indianapolis, Los Angeles, Miami, Minneapolis, New York, Orlando,
Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Francisco,
Seattle, St. Louis, Tampa and Washington, D.C.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck Web site at
http://www.sears.com or the Sears Holdings Corporation Web site at
http://www.searsholdings.com.

    Facebook? is a registered trademark of Facebook Inc.


SOURCE Sears, Roebuck and Co.


Web site: http://www.facebook.com/sears

http://www.searsholdings.com

Company News On Call: http://www.prnewswire.com/comp/923204.html

CONTACT: Natalie Norris-Howser of Sears Holdings, 1-847-286-6080,
natalie.norris-howser@searshc.com; or Carolyn Goldberg of Euro
RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears Holdings
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